Promoting you project or issue

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You’ve done the hard bit of crafting your first project or asking your first community question, but how do you get people to see it and get behind it?

In this blog we are going to take a quick look at the simple things you can do to promote your question or project to the world. Because, of course, the more people that see your activity, the more ideas, volunteers, materials or money you will get.


Tip #1 | Know your audience

Before you get carried away clicking share buttons and annoying the heck out of people by constantly tweeting or posting about your project (this is a legitimate technique), it’s important to do your homework first.

Think about your target audience and the best ways to reach them. Blanket emails and posting to the masses does have its place but a few carefully considered messages or conversations can have a huge impact.

Ask yourself these questions:

  • Are there any charities, organisations or celebrities (local or national) who may be sympathetic to your question or project and help by sharing with their networks?
  • Who is your audience and how do they get their main sources of information (online, social media, local news, word of mouth etc)?
  • Are there any events happening locally or nationally that ties in with your question or project?


Tip #2 | Know your media channels

It has never been easier to share messages and stories with the world with the popularity of social media. The likes of Facebook, Twitter, Linked In and Google Plus are hugely powerful platforms for sharing information but they aren’t the only way to connect with your audience.

Social Media: As soon as your project is live you should be sharing this across as many social networks as possible. We’ve made this easy with our sharing buttons at the top of your project or question.

Social media is great for sharing with friends and contacts. If tweeting make sure to tweet the same message multiple times at different times of the day to increase your reach. More tips on social media can be found here.

Email: Email is a great way to keep people up to date with your project and to encourage them to share your project with others. Sign up to a free service like mail chimp that lets you send out beautiful emails to a large list of subscribers.

Press: Write a press release and send out to local and maybe even national newspapers and publications. It’s also worth approaching online publications and blogs. Don’t forget about local publications and newsletters that might be distributed around a town or village.

It’s also worth thinking about local radio stations, tell them what you are doing you might get a mention or even a short interview.

Physical promotion: Even in this digital world posters, leaflets in community centres and local shops are still good ways to get your project seen – especially if your project benefits the local area.


Tip #3 | Keep it fresh/ experiment

Although a bit of repetition is needed to help spread your project to as many people as possible it’s also important not to bore or annoy people with the same constant message.

We’re not just talking about constantly adding new content to keep people interested. It’s also about trying different messages and ways of sharing your story, seeing what works and what doesn’t.

Different people will respond to different things. Don’t invest lots of time on one way of engaging with people, spend lots of little bits of time trying different ways to share your message and see what works.

There is so much information available online to help you find the best way to share your project. Here are some useful resources and blogs we’ve found that talk a lot of sense. They might not be written specifically for Made Open but information is still relevant. Happy reading.